ADVERTISING CAMPAIGN
SLOGAN
As you can see, the main character in the logo is the butterfly lying on the top of a hand. Making a reference to the popular saying “Feel butterflies in the stomach”. Also we can see that in the word butterflies we underline the word “Lies” because sometimes we may be thinking we are in love and that the relationship we are in is doing us good when in reality it is destroying us slowly.
These butterflies
are nothing but lies
POSTER
Our poster is divided into two parts: The first one would be on the right, we find the torso of a naked woman with some bruises and scratches, on the top of it we can see some red butterflies, which, as we said before, symbolize blood, as they sink, the color fades away into a gray tone as a metaphor of the effect that causes the relationship into the woman making all her belongings, friends, relatives, and even herself fade away. On the left we find the phrase ''Don't feel the same butterflies again”, the message of our campaign.
A
D
Our ad starts with a declined phone call that redirects the caller straight to the voicemail. We can hear a woman expressing worry for her friend’s safety, since she hasn’t given life-signs in months, ignoring every attempt of her relatives and friends to help her. While she talks we can see the reality in that house, the hidden living nightmare she lives behind those closed doors, until she reaches the final stage of the cycle, death. Our ad has the goal of making society aware of the signs and attitudes that should keep us alert and highlight the problem of domestic violence.